Campaign which positioned Tecate as the authentic Mexican beer.

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Metallic seal for Tecate approved “Authentic Mexican Bars”

“Authentic Mexican Art” series of collectible Tecate cans

Headline: “Brawn” vs “Brains”

(It refers to to the two types of wrestlers or “luchadores” in Mexico”

Translation:  Although the girl in red may seem cold and stiff, she is actually

easier to talk to than you think

Mexican flag made from authentic elements.